Between the idea and the finished work.
The creative direction studio of Anthony Hilton. I set the vision and make every call, from the first idea to the finished launch. Brands, websites, shops and film.
See the workHiltra is where an idea gets its direction. I'm the director. I hold the vision, make the calls and bring in the right tools to make it real, so a one-person studio can make work that used to need a whole team. Nothing goes out without my final say.
Four concepts, four worlds.
Self-initiated projects for invented brands, made to show range: a gin, a streetwear label, an architect and a club. Each one is a working website you can open and explore.
These four brands are fictional. Everything about them, from the names to the websites, was directed and made by Hiltra.
Crypto at the checkout.
Let customers pay in Bitcoin, Ethereum, USDC or Solana, right next to cards and Apple Pay. It runs through a regulated payment provider, you can be paid out in pounds, and no wallets or keys are kept on your site.
Plus the other coins your payment provider supports.
- Bitcoin wallet opened
- Confirmed on the network
- £45.00 paid out to your bank in pounds
Not signed in
Sign in with a wallet
Customers log in with the crypto wallet they already use. No new password to remember.
Passes that unlock things
A digital pass in the customer's wallet opens members' prices, early drops or private pages.
Tickets on the phone
Event tickets that live in a wallet and get checked on the door in a second.
Wallet sign-in, passes and tickets come under Web3 extras, from £1,200 and quoted after a call. Arch Nine and Verrow are Hiltra concept brands.
Services and prices.
Fixed prices, agreed before anything starts. Pick the package that fits, use the price finder further down, or tell me what you're trying to do and I'll recommend the smallest one that gets you there.
Brand identity
A look that's yours, used the same way everywhere it shows up.
Mark
For a new business that needs to look right from day one.
£650About 2 weeks
- Logo, stacked version and icon
- Colours and typefaces
- One-page brand guide
- Every file for web and print
- Two directions to choose from
- Two rounds of changes
Identity
For a brand that has to work on everything, from signage to socials.
£1,450About 4 weeks
- Everything in Mark
- Three directions to choose from
- Full brand guide
- Social kit: profile, banner, post templates
- Business card and email signature
- Three rounds of changes
Naming
A name with a story, checked before you fall for it.
£350About 1 week
- A shortlist, with the meaning behind each name
- Checks on web addresses, Companies House and social handles
Websites
Designed from scratch, never a template, and quick on any phone.
One page
A single, fast page that says who you are and gets people to act.
£950About 2 weeks
- Custom design, built phone-first
- Contact and booking links
- Set up on your own web address
- Two rounds of changes
Brand site
Up to six pages for a business that needs more room to explain itself.
£2,400About 5 weeks
- Custom design with motion
- Up to six pages
- Search basics: titles, descriptions, speed
- Handover so you can change the words yourself
- Launch support
- Three rounds of changes
Signature
One-off, interactive sites like the concepts above: 3D, sound, live features.
from £4,500Quoted after a call
- Everything in Brand site
- 3D, sound or live elements
- Catalogues, booking or shop integrations
- A timeline agreed together
Film and motion
Short films and motion that make the brand move, directed shot by shot.
Social pack
Six short vertical films for Reels, TikTok and Shorts.
£450About 1 week
- Six films of 10 to 20 seconds
- From your footage or generated scenes
- Captions and music
- One round of changes
Motion identity
Your logo and brand, animated for every video you make.
£600About 2 weeks
- Animated logo
- Transitions and name titles
- Files for editors and social apps
Launch film
A 30 to 60 second film for a launch or a brand story.
£1,200About 3 weeks
- Script and storyboard
- Production and editing
- Licensed music
- Widescreen and vertical cuts
- Two rounds of changes
Shops and payments
Checkouts that feel like part of the brand, not a bolt-on. Cards, Apple Pay and Google Pay, with crypto if you want it.
Checkout
Take payments on the site you already have, for products, bookings or deposits.
£550About 1 week
- Card, Apple Pay and Google Pay, through Stripe
- A checkout styled to match your brand
- Order and receipt emails
- Test payments before it goes live
Online shop
A shop designed around your brand on Shopify, with the back end set up properly.
£2,850About 5 weeks
- Custom design, built phone-first
- Up to 50 products loaded in
- Home, about and contact pages
- Delivery, returns and VAT set up
- Stock, discount codes and order emails
- Training so you can run it yourself
Crypto payments
Customers pay in Bitcoin, Ethereum or stablecoins like USDC, right next to the card option.
£450Added to a shop or checkout
- Through a regulated crypto payment provider
- Paid out to your bank in pounds, or kept in crypto
- No wallets or keys stored on your site
- A checklist of what to ask your accountant
Web3 extras
For brands ready to go further, with wallets, passes and members-only access.
from £1,200Quoted after a call
- Sign in with a crypto wallet
- Members' pages unlocked by a digital pass
- Digital tickets for events and drops
- Built on established platforms, not experiments
Launch kit
Identity, a one-page website and a social pack, planned together so everything launches on the same day. £2,850 as separate packages.
£2,450Save £400
Shop launch kit
Identity, an online shop and a social pack, so the brand, the shop and the first posts all go live together. £4,750 as separate packages.
£4,150Save £600
Work out your price.
Tick what you need. You'll see the smallest set of packages that covers it, with any kit discount already taken off.
Your estimate
Nothing ticked yet.
Fixed prices, agreed before anything starts. Want something one-off like the concepts above? That's a Signature build, quoted after a call.
A free first call
We talk it through before anything is agreed. If a smaller package does the job, I'll say so.
One fixed price
Agreed in writing before work starts. Half to begin, half when you sign off the finished work.
Changes, quoted first
Anything beyond the included rounds is £45 an hour, and you'll always see the quote before I start.
Tools included, no markups
Software, fonts and stock are in my price. Running costs like Shopify plans, payment fees and web addresses are paid by you, straight to the provider.
It's all yours
Once it's paid for, you own the finished work and every file, with full rights to use it.
Open about my tools
If AI helps with any part of your project, I'll tell you where. Every decision and every sign-off is still mine.
How a project runs.
Listen
A conversation about what you're making, who it's for and how it should feel. No forms, no jargon.
Direct
I set the vision: the look, the words and the moments that matter. You see it and sign it off before anything is built.
Make
Design, code and film come together, directed piece by piece. Nothing makes the cut without my say-so.
Launch
Finished work, handed over properly, with the files and guides you need to keep it looking right.
One director. Every decision.
Every project is led by me, from the first call to the launch. I bring in the best tools for each job, from 3D and code to film, but the vision, the choices and the final sign-off stay with me. You deal with the person making the calls, not an account manager.
- Led by
- Me, from the first conversation to the finished launch.
- Built with
- Whatever does the job best: design, 3D, code and film.
- Signed off by
- Me. Every frame, every line and every page, before it reaches you.
- You get
- One point of contact and straight answers.